Fast Is Easy, Meaningful Is Not
by CMMJ Editorial Staff — July 15, 2026
When building a prototype costs almost nothing, the bottleneck moves. It is no longer execution. It is deciding what deserves to exist.
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Loyalty Without a Customer
by CMMJ Editorial Staff — September 4, 2026
Loyalty programmes were built for a buyer with memory, habits and limited patience for comparison. W...
Persuasion at Machine Scale
by CMMJ Editorial Staff — August 11, 2026
The techniques were studied on small samples and defended as harmless nudges. Applied by systems tha...
Who Answered Your Survey?
by CMMJ Editorial Staff — June 24, 2026
Online panels were already a compromise. Now a share of the responses may not come from people at all, and the methods that would detect it are the ones the industry stopped paying for.
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The Shop Is the Proof
by CMMJ Editorial Staff — June 2, 2026
The physical store was supposed to be the casualty of digital commerce. Its value is rising for a reason nobody planned: it is the one channel that cannot be faked.
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The Evolution of Acquisition: From Static Targets to Fluid Intent
by Prof. Gabriele Carboni — May 11, 2026
Personal data doesn't buy products. Today, it's not about "who" your customer is, but "why" they're looking for a solution right now. Discover how to use AI to move beyond old buyer personas, moving from target to intent to eliminate decision-making...
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After the Cookie: When Consent Becomes the Product
by CMMJ Editorial Staff — May 6, 2026
The end of third-party tracking is usually discussed as a targeting problem. It is a governance problem, and the firms treating it as a compliance exercise are solving the wrong one.
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Zero Friction: The New Frontier of Customer Acquisition in the AI Era
by CMMJ Editorial Staff — April 16, 2026
AI is rewriting the laws of B2B sales. It’s no longer about "doing more marketing"—it’s about achieving Zero Friction. Learn how to transform your business into the inevitable answer by eliminating delays and capturing buyer intent before your compet...
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Trust Is the Last Scarce Resource
by CMMJ Editorial Staff — April 14, 2026
When producing content costs nothing, the only thing that cannot be generated is the accumulated reason to be believed. Brand stops being a layer of meaning and becomes infrastructure.
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Segments or Reach? The Argument That Will Not Go Away
by CMMJ Editorial Staff — March 4, 2026
One tradition says find your people and serve them precisely. The other says most of your growth comes from people who barely know you. Both have evidence. The disagreement is narrower than it looks.
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