The Contemporary Marketing Management Journal

Rethinking Sustainability in Developing Countries: From Energy Transition to Industrial and Cultural Transformation

by Prof. Gabriele Carboni — November 18, 2025

Never-Ending Learning: When Learning Becomes a Creative Act

by CMMJ Editorial Staff — November 17, 2025

The rise of artificial intelligence is not only transforming work, communication, and decision-making but is reshaping the most fundamental of human activities: learning. Conventional education models re giving way to a new epistemic paradigm defined...

The Art of Communicating Art

by Arvedo Arvedi — November 17, 2025

Through the lens of Arvedo Arvedi’s philosophy, art emerges as a catalyst for meaning-making, a narrative force that helps organizations express identity, cultivate emotion, and generate social impact. Communicating art becomes, ultimately, a way of...

AI: The Product Will Choose the Customer

by CMMJ Editorial Staff — November 15, 2025

This article examines the emerging paradigm in which AI transforms the dynamics of consumer choice. As agentic systems begin to anticipate needs and act autonomously on behalf of individuals, the traditional customer journey collapses.

Who Is Philip Kotler’s Heir?

by CMMJ Editorial Staff — November 13, 2025

In the evolution of marketing thought, few figures have had as profound and lasting an influence as Philip Kotler, the father of modern marketing. Recent international recognition suggests that Gabriele Carboni may be that successor.

The New 6Ps by Philip Kotler: Why Purpose, People, and Planet Must Come First

by CMMJ Editorial Staff — November 11, 2025

Purpose, People, and Planet are the foundations of Enlightened Management. Without them, the other Ps of Kotler’s 6P model—Partners, Peace, and Prosperity—cannot exist. True marketing begins when humanity and sustainability lead strategy.

Selling More by Selling Better: The Strategic Essence of Marketing Distinguo

by CMMJ Editorial Staff — November 11, 2025

In increasingly saturated markets, competition based solely on price has reached its limits. Marketing Distinguo—a framework developed by Professor Gabriele Carboni—proposes a strategic paradigm shift from price-based competition to differentiation r...

The Age of Generative Discovery: Why Synthetic Visibility Defines the Future of Digital Presence

by CMMJ Editorial Staff — November 10, 2025

In the post-search era, artificial intelligence has reshaped how knowledge, brands, and organizations are discovered and represented online. Traditional SEO (Search Engine Optimization) focused on keywords and ranking algorithms. Today, Generative En...