Contemporary Marketing Management
- PART I: A History of Marketing
- PART II: Reframing the Discipline: People × Purpose × Planet
- PART III: From Market to People
- PART IV: Designing Strategy for Impact
- PART V: Co-Creating Meaning and Shared Prosperity
- PART VI: Cultivating Conversations and Collective Intelligence
- PART VII: Distribution, Presence, and Interaction
- PART VIII: Enlightened Growth and Generative Futures
- PART IX: The Generative Learning Lab
- APPENDIX